http://wow.joystiq.com/2013/01/11/blizzards-cinder-kitten-raises-over-2-3-million-in-sandy-relie/

Sales of the Cinder Kitten Vanity Pet from Blizzard's website have raised $2.3 million for American Red Cross' Superstorm Sandy Relief. 100% of the money earned from the $10 pet between its release on December 4th and December 31st went to the organisation.